Our search for trailblazing entrepreneurial start-ups is over, and we are excited to announce our 2019 winners. During the opening night of the FOOD FOR KIDS Summit they will present their food and nutrition innovations targeting babies, toddlers, and kids.


Based on research from Canadian neurosurgeon Dr Teresa Purzner, Cerebelly​​ seeks to give babies the key nutrients their growing brains need, exactly when they need them. The organic certified, plant-based brand, which launched a direct to consumer business in September and rolled out nationwide at Whole Foods in October, is backed by $6.2m in funding, and has a ‘veggie first’ approach to formulation, in order to keep sugar levels down.



The brainchild of founder Matt Tolnick, Scramblers patent-pending omelet bars deliver great taste and superior nutrition to families’ hectic mornings. The first brand to create a shelf stable ‘egg bar’ that is healthy and delicious without refrigeration, Scramblers list family-farmed, certified-humane eggs as the #1 ingredient.


Kashi by Kids

Kashi’s new Kids line, featuring chickpeas, lentils and purple corn, was developed in collaboration with five Gen Z leaders – the ‘Kashi Crew’ – with skills in culinary arts, healthy eating and sustainability, says Kashi, which acknowledges it is the “poster child for what happens when a big brand buys a small, growing, innovative natural food brand,” adding: “We have had our share of growing pains through the relationship but importantly, since our acquisition in 2002, we have continued to pioneer and incubate innovation that has subsequently become mainstream.”



At the FoodNavigator-USA Summit 2019: Food for Kids, we not only take a close look at the trends entrepreneurs are tapping into, we find and shine a spotlight on the most promising talent and products that are reshaping the market.

Since its launch in 2016 at Food Vision USA, Trailblazers has developed into a platform where fresh-faced innovators and dynamic market leaders come together for a friendly showdown and an intense brainstorm.

All submissions are evaluated by the FoodNavigator-USA editorial team, and three Trailblazer winners are selected who then go on to present their innovations to our expert panel during day one of our summit for feedback on formulation, branding, marketing, product development, business plans, business models, how to reach the target audience, and what it takes to build a successful kids’ food brand. All Trailblazer winners are interviewed on filmed by a member of the NutraIngredients-USA editorial team and have a chance to product sample in the Trailblazers Café onsite at the Food for Kids Summit.

It all adds up to fantastic exposure for our Trailblazers and an opportunity to listen to and learn from the best at an event where they can mingle with CPG’s biggest leaders to start-ups, direct to consumer brands, food marketers, designers, dietitians, allergy experts and food R&D professionals.