Barb is the author of best-selling ‘Taste What You’re Missing’, the first book about the science of taste for a consumer audience. The book was inspired by her 21-year career at Mattson, the country’s most successful food innovation and product development firm, offering clients strategic, consumer insight, concept, and product development services. From this, she has a keen understanding of food trends. She writes about the food business for Forbes.com. She has a graduate degree from Cornell’s Hotel School and teaches the fundamentals of taste at the San Francisco Cooking School.
Three emerging brands – start-ups focusing on food for babies or children – will present their innovations to a panel of experts live on stage for constructive feedback from a food/beverage CEO, a design and branding expert, and a leading product developer.