Benjamin Bartley

Co-Founder, Chum Fruit Bites

Annoyed by his kids ´sugary snacks (his youngest lost his back tooth to decay) Ben was driven to develop a “sweet alternative” that was good for you. His passion for shark conservation (he set up an NGO when living in Asia) led him to position the brand to protect endangered species. He has 25+ years experience in the FMCG world with global brands (Coca-Cola, Heineken, Bic) in emerging and developed markets. Previously International MD for GoGoSqueez, a pioneer in kids healthy snacking in the USA. He has vast experience in launching brands and opening new markets

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