Brian has more than 15 years’ experience in health and wellness marketing and works with consumer packaged goods companies to promote healthy brands to consumers through health professionals. His clients include Kellogg, Stonyfield, Barilla, PepsiCo and Nestlé.
The clutter and clamour of health information has consumers confused and questioning their choices. Through all the conflicting information, conversations with health professionals remain the most trusted source of guidance for consumers – particularly moms and dads. Pediatric professionals regularly discuss nutrition with parents, and they are eager to share information and product recommendations with them. This presentation explains how marketers can tap into these trusted conversations and earn professional recommendations for their healthy food brand.