Brinjal Patel

Consumer Insights Manager for Refreshment Beverages, Kraft Heinz

Brinjal has been passionately telling consumer stories for 10 years since she began her marketing research career, with previous roles at MillerCoors, Ipsos and CRG. Currently leading beverage insights at the Kraft Heinz Company, Brinjal is the group’s resident kids’ expert. Her research expertise also includes uncovering innovation opportunities, success tracking and building consumer communities. In her role at Kraft Heinz, Brinjal manages insights across kids’ beverage brands such as Capri Sun & Kool Aid, mostly recently supported the national launch of a new to the world kids hydration brand, Creative Roots.

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