Jon founded Sonoma Brands in January 2016 to invest in high-growth, emerging consumer brands and selectively incubate new concepts. Jon currently leads all aspects of the Firm’s investment strategy and portfolio company management. Prior to founding Sonoma Brands, Jon was the Founder & CEO of KRAVE Pure Foods (“KRAVE”). He has always been an avid runner, and when he was training for the New York City Marathon in 2009, he realized the opportunity to turn a commonly used training food into something truly special. With encouragement from his mentor and business school professor, Steve Blank, Jon founded KRAVE with the intent on making jerky that tastes good without chemicals and additives. KRAVE went on to become one of the fastest growing CPGs in the country, culminating in the acquisition by The Hershey Company in 2015.
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