Molly Hjelm

Vice President of Marketing & Commercial Strategy, SPINS

Molly leads a team of dietitians, analysts, and health & wellness experts responsible for blending SPINS’ proprietary data on the natural retail landscape with its unique understanding of the evolution of consumer needs and ways of eating. She speaks most frequently to retailers, investors, and manufacturers about anticipating shopper health trends, paving the way for innovation and personalization. Molly comes to SPINS with a firm grounding in retail big data and its applications for customer understanding, retailer and vendor collaboration, merchandizing, and media. Former roles include Omni Channel Media Director for IRI and positions in media and brand consulting at Kroger’s in-house analytics firm, 84.51°, and dunnhumbyUSA.

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