Molly Hjelm

Vice President of Marketing & Commercial Strategy, SPINS

Molly leads a team of dieticians, analysts, and health and wellness experts responsible for blending SPINS’ proprietary data on the Natural retail landscape with its unique expertise in the evolution of consumer needs and ways of eating. As a thought leader, she speaks most frequently to retailers, investors and manufacturers about anticipating shopper health trends, paving the way for innovation and personalization. Molly comes to SPINS with a firm grounding in retail big data and its applications for customer understanding, retailer and vendor collaboration, merchandizing and media. Former roles include Omni Channel Media Director for IRI, and positions in media and brand consulting at Kroger’s in-house analytics firm, 84.51° and dunnhumbyUSA.

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