Peter oversees all global demand creation, including marketing, sales, insights, product innovation, creative, commercial finance, corporate communications, and public affairs. In his time at Chobani, the brand has risen to become the #1 Greek yogurt brand and the second largest yogurt manufacturer in America, reaching record share and launching more new products then at any other time in its history. Prior to Chobani, Peter served as President and CEO of DDB Chicago and Gotham. He also served as Regional President of Europe/Middle East/Africa Momentum McCann World Group. He brings more than 20 years of global marketing experience to the company, with a record of shaping and growing some of the world’s most iconic brands including MasterCard, Johnson & Johnson, Unilever, McDonald’s, Microsoft and Coca-Cola.