Simon Thorneycroft

Founder, CEO and Chief Creative Officer, Perspective:Branding

Simon founded Perspective:Branding in 2005; an independent branding and design firm based in San Francisco that specializes exclusively in food and beverage. Prior to this Simon served for 12 years as a senior creative executive at Landor Associates working across a broad range of brand packaging, retail environment and corporate identity programs.

Simon and the multinational Perspective:Branding team bring a unique global viewpoint to all their clients, blending strategy and design to create powerful brands for established, emerging and entrepreneurial companies. A lifelong entrepreneur who has worked extensively with challenger brands in the organic/natural channel, Simon and Perspective:Branding have created and are developing a new brand of healthy kids snacks slated for launch in 2019.

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PANEL DEBATE: What’s in your lunch box? Healthy snacks for kids