Kevin is the founding Director of the Penn Center for Health Incentives and Behavioral Economics (CHIBE) and the Mark V. Pauly President’s Distinguished Professor at the Perelman School of Medicine and the Wharton School of the University of Pennsylvania. He has led CHIBE since its inception turning it into an entity which became one of two original NIH Centers on behavioral economics and health and that involves more than 90 faculty members and trainees. He also serves as scientific lead of the Food is Medicine Initiative of the American Heart Association and the Rockefeller Foundation.