DAY 2: Wednesday, November 15, 2023

The White House is throwing its weight behind the concept of ‘food as medicine’ as part of a broader, ambitious goal to end hunger and increase healthy eating and physical activity by 2030 so that fewer Americans suffer from diet-related chronic disease. This is opening new paths to market and sales opportunities, as well as inspiring innovative products and business models. But fundamental questions remain about how to define healthy eating, measure its impact, ensure equitable access, and educate – and encourage – consumers to change their diets and lifestyles.

Join the FoodNavigator-USA team along with leading industry experts for two content specific sessions, as they bridge the gap between functional nutrition and health care.

‘Step One’ on the path to food as medicine – How to convince consumers and insurers of healthy eating’s potential

After 20 years of prescribing pills to help patients manage their heart health, John Hopkins-trained cardiologist Dr. Elizabeth Klodas found many of her patients felt worse from the drugs – even if their cholesterol and other numbers were better. Frustrated and ready for a new approach, she launched Step One Foods as a clinically proven ‘food as medicine’ alternative to the ‘pill for every ill’ culture.

In this session, she shares how she developed and tested the efficacy of her snack bars, pancake mix, granola-like sprinkles and oatmeal packets, as well as how she is navigating FDA regulations that limit health claims on food and insurers’ reticence to cover treatments that are difficult to quantify.

Diamond Sponsor Presentation
Resetting the table to ensure equitable access to nourishing and sustainable food

Chronic diet-related diseases are among the leading causes of death in the US, especially among low-income communities without equitable access to healthy nutrition, and yet nutrition is often overlooked or left out of the health care system. Public health advocates and stakeholders across the food system, including retailers, delivery services and manufacturers, are working together to help more people access the nutritious food they need to live healthier.

In this session, we explore the extent and impact of poor nutrition on health, accessibility issues, initiatives to measure and build evidence for a large-scale ‘food as medicine’ movement in the US and policy efforts to support healthy food as a covered benefit by insurers. We also look at barriers to equity and efforts to address them.

How do Consumers Define Healthy?

More than half of Americans follow a specific diet with many seeking to lose weight, improve their appearance or protect their long-term health, and three-quarters believe what they consume impacts their emotional well-being, according to the International Food Information Council’s most recent Food and Health Survey. But how do they define ‘healthy’ and determine which products support their goals? And how do socio-economic factors influence their views and what they can access?

In this session, IFIC unpacks consumer perceptions about health and nutrition, what drives their diet and purchase decisions, how their beliefs about food production and technology influences their selections and how social media and marketing impact them.

Diamond Sponsor Presentation
Innovating for Women’s Health: An unmet need with opportunities across categories and life stages

Women’s diverse nutritional needs have long been overlooked or pigeonholed to focus primarily on appearance, but a new class of products made by women, for women across life stages are on the rise as is research to support the development of sex-specific products.

This panel explores why there is a dearth of products (and information) focused on women’s wellness, the market potential for foods and beverages to fill this gap, how physiological differences between men and women impact nutritional needs, and strategies for effectively marketing to modern women.

Look at the detailed agenda for the other sessions:


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